Little
G.E.M.s and Felix & Lily’s to collaborate in a Concept Store!
We have all seen Mary Portas informing us of the death of the high street helped largely by Big Bland Brands dominating the shops on every high Street, as well as other contributing factors including Parking restrictions or lack of free parking, the internet shopping boom - £1 in every £10 in the UK is spent on-line and
'showrooming' which is the practise of browsing in-store and then shopping on-line for the item you have chosen. These factors combined with a stagnant economy - things could look better to be frank!
So in an effort to buck the trend we at Little G.E.M.s and Felix & Lily’s thought
that working together might be the key! So we are joining forces and will be opening our new concept store in September 2013 which will be based based in
Camden Passage, Islington, London.
Parents in Islington have regularly sought out
Felix & Lily’s not only for their on-trend fashion and original wooden toys
and gifts, but also for their kids’ hair salon. Whilst over in Victoria Park, Hackney Little G.E.M.s is a modern stylish shop specializing in footwear for baby and child with
focus on ‘barefoot shoes’ who have created a relaxed atmosphere for their
loyal clientele. Both could be considered 'destination' shops (in Maryspeak!) in their own right and it's hoped by working together in the Islington unit they can create the ultimate destination for parents.
The collaboration will see Little G.E.M.s
footwear, hosiery, toiletries and accessories sit alongside Felix & Lily’s fashion mix which ranges
from vintage to skater, classic to cool. We have huge experience in fitting
and advising on shoes especially for the under 5’s (although we stock up to size 40EU 7UK in adult sizing in Victoria Park. We pride ourselves on working for and with our community even hosting events with other local businesses/specialists like hosting a free 'Healthy Feet' afternoon with local Paediatric
Podiatrist Tracy Byrne who gave free advice children's feet who dropped into the shop and we see no reason why this cannot be replicated at Felix
& Lily’s.
It's really exciting times for us and we can't wait to get our teeth into the new project - and we look forward to seeing yo in Camden Passage from the 2nd September 2013.
We will also be hosting a launch party on Saturday 28th September 2013. So in the word of the Price is Right 'Come On Down!' 1-6pm.
In Store Brands
Clothes: Footwear:
Mini
Rodini Startrite
Beau
Loves Bobux
Monsters
Baby Livie &Luca
Their
Nibs Vivobarefoot
Organics
for Kids Camper
Emma
Levine Hummel
QE
Kids Melton
Contact : Alex(at)littlegemsboutique.com
