Shopfitters of the World - Unite and take over - Little GEMS Expands into Islington

Little G.E.M.s and Felix & Lily’s to collaborate in a Concept Store!

In an effort to succeed in increasingly difficult times we have had to come up with something from outside the box! So we thought it'd be nice to share the love and spread the load so to speak, and it turns out that London based ‘indie’ Felix & Lily's had the very same thought so we have decided to break the mould and work together.

We have all seen Mary Portas informing us of the death of the high street helped largely by Big Bland Brands dominating the shops on every high Street, as well as other contributing factors including Parking restrictions or lack of free parking, the internet shopping boom - £1 in every £10 in the UK is spent on-line and 'showrooming' which is the practise of browsing in-store and then shopping on-line for the item you have chosen. These factors combined with a stagnant economy - things could look better to be frank! 

So in an effort to buck the trend we at Little G.E.M.s and Felix & Lily’s thought that working together might be the key! So we are joining forces and will be opening our new concept store in September 2013 which will be based based in Camden Passage, Islington, London. 

Parents in Islington have regularly sought out Felix & Lily’s not only for their on-trend fashion and original wooden toys and gifts, but also for their kids’ hair salon. Whilst over in Victoria Park, Hackney Little G.E.M.s is a modern stylish shop specializing in footwear for baby and child with focus on ‘barefoot shoes’ who have created a relaxed atmosphere for their loyal clientele. Both could be considered 'destination' shops (in Maryspeak!) in their own right and it's hoped by working together in the Islington unit they can create the ultimate destination for parents.

The collaboration will see Little G.E.M.s footwear, hosiery, toiletries and accessories sit alongside Felix & Lily’s fashion mix which ranges from vintage to skater, classic to cool. We have huge experience in fitting and advising on shoes especially for the under 5’s (although we stock up to size 40EU 7UK in adult sizing in Victoria Park. We pride ourselves on working for and with our community even hosting events with other local businesses/specialists  like hosting a free 'Healthy Feet' afternoon with local Paediatric Podiatrist Tracy Byrne who gave free advice children's feet who dropped into the shop and we see no reason why this cannot be replicated at Felix & Lily’s.

It's really exciting times for us and we can't wait to get our teeth into the new project - and we look forward to seeing yo in Camden Passage from the 2nd September 2013.

We will also be hosting a launch party on Saturday 28th September 2013. So in the word of the Price is Right 'Come On Down!' 1-6pm.

In Store Brands

Clothes:                     Footwear:

Mini Rodini                Startrite

Beau Loves               Bobux

Monsters Baby         Livie &Luca

Their Nibs                   Vivobarefoot

Organics for Kids     Camper

Emma Levine           Hummel

QE Kids                       Melton

Contact : Alex(at)littlegemsboutique.com